Collaborations

Sydney Sweeney fronts Novig campaign


10 09 2026

American actress Sydney Sweeney fronts a new campaign for Novig, the sports trading app of which she's also a shareholder.

The Euphoria star commented 'The concept is simple: cut through the noise and put the focus entirely on sports. The campaign brings that idea to life with confidence, humour and a playful edge'.

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